摘要:

Marketing can be viewed as organized rational innovation ‐ a function concerned with identifying the opportunity for change, inducing the action required and monitoring the change once introduced. This viewpoint establishes innovation as an eighth paradigm for marketing, alongside seven paradigms previously recognized within marketing theory. It is the only paradigm to focus directly on the function of marketing ‐ on what the marketer actually does. As such, it draws traditional marketing management literature into marketing theory and highlights the problem of establishing and maintaining an innovative marketing function within an organizational environment resistant to cha

ISSN:0022-2380    

DOI:10.1111/j.1467-6486.1986.tb00433.x

出版商:Blackwell Publishing Ltd    

年代:1986

数据来源: WILEY

摘要:

This paper asserts that organizations process different types of strategic issues in systematically different ways, proposing that organizational decision‐makers expend greater resources, centralize authority and generate a greater volume of causal explanations during the processing of crisis versus non‐crisis strategic issues. Data from comparative tracings of several crisis and non‐crisis issues in a single organization lend preliminary support to the propositions. By conceptualizing the process of issue resolution both from an instrumental and symbolic perspective, this type of response to crisis issues can be interpreted. The theoretical and practical implications of the findings are disc

ISSN:0022-2380    

DOI:10.1111/j.1467-6486.1986.tb00434.x

出版商:Blackwell Publishing Ltd    

年代:1986

数据来源: WILEY

摘要:

Organizations in the voluntary sector have received relatively little attention from researchers in the field of organizational analysis. In particular, the strategy of organizations in the voluntary sector has been assumed to be passive, concentrating on a co‐operative role with commercial or public agencies. This article argues that such a picture is not necessarily accurate and examines the strategies of four leading British voluntary organizations. Data suggest that co‐operation is but one of many strategies pursued by some voluntary organizations. Two of the sample organizations deviate markedly from the stereo‐typical image of co‐operation, and variation in their strategy choice is argued to emanate from dependence relations created by organizational links. The paper argues that the influences which shape the choice of strategy in voluntary organizations are primarily those created by inter‐dependence, and that aspects of task and ambiguity are secondary sources of

ISSN:0022-2380    

DOI:10.1111/j.1467-6486.1986.tb00435.x

出版商:Blackwell Publishing Ltd    

年代:1986

数据来源: WILEY

摘要:

The purpose of this essay is to examine psychoanalytically Argyris and Schon's contributions to organization theory and intervention. The author focuses his attention on the problem of individual and organizational resistance to change in the light of Argyris and Schon's cognitive psychological assumptions about learning, reasoning, and effectiveness.

ISSN:0022-2380    

DOI:10.1111/j.1467-6486.1986.tb00436.x

出版商:Blackwell Publishing Ltd    

年代:1986

数据来源: WILEY

摘要:

Japan's industrial success has opened new opportunities in the area of business research and has generated particular interest in ‘the Japanese way of doing things’. One specific area of concern has been that of job satisfaction and its relation to productive achievement. The study carried out in the United Kingdom involving one American, two ideally‐matched Japanese subsidiaries and one British company, all involved in television manufacturing, refutes certain stereotypes about Japanese management. First, the study revealed that the two Japanese companies employed distinct personnel policies which were reflected in the differences in job satisfaction registered by their employees. Second, it showed that the paternalistic personnel policies instituted by one Japanese company were not preconditions for its high productive achievement but, selectively applied, generated appreciative feelings among its British work

ISSN:0022-2380    

DOI:10.1111/j.1467-6486.1986.tb00437.x

出版商:Blackwell Publishing Ltd    

年代:1986

数据来源: WILEY