摘要:

SummaryIt is only seldom that one can collect sufficient statistical data to effect concrete market researches asked for. Therefore the main problem for the market analyst is on the one hand how to obtain, with reasonable efforts, the figures he needs, and on the other hand, how to arrange them in such a manner that it is possible to deduce from them conclusions that form reliable “tools for management”. After a preliminary speech to introduce the subject of the “Statistische Dag”, the author treats some market‐research problems with which a Netherlands exporter of raw materials for the textile industry has t

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00019.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY

摘要:

Gedurende1956werd door het Institute of Practitioners in Advertising een onderzoek ingesteld naar het lezen van nieuwsbladen en tijdschriften in Engeland. Met behulp van een steekproef werd van16000personen boven de15jaar ter zake de gewenste informatie verkregen.Om practische redenen werd een stratijicatie toegepast op basis van socio‐economische factoren: de namen van de te ondervragen personen werden ontleend aan de verkiezingsregisters.Bij het interview werd een fotografie van de volledige titel van elk blad getoond. Teneinde systematische afwijkingen van het geheugen door vermoeidheid als gevolg van het interview te elimineren, werden96verschillende volgorden van de bladen toegepast: dit roteren bleek van grote invloed op de antwoorden te zijn.De gemiddelde Britse volwassene leest elke dag twee nieuwsbladen, (op Zondag minstens twee), voorts drie weekbladen en één maandb

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00020.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY

摘要:

SummaryIn the design of experiments for scientific purposes it is assumed that the sample elements do not interfere with the experiment and do not influence the observations. In economic research, however, these assumptions are not always fulfilled.In this field of investigation the sample elements are for the major part human beings. It might be expected that human subjects will not submit passively to any experiment.In this paper methods of observation and experimentation are discussed in which the human influence has been largely eliminated. Some topics of sample design have been elucidated by means of an example.

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00021.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY

摘要:

SummaryIn recent years a remarkable development is shown in the, field of ecomomic forecasting. Specially this holds with regard to the “Central Economic Plans”, the investment polls and the Business Test.In the latter “test” the managers of enterprises themselves are forecasting their own future activities and certain external factors. This paper contains some reflections about the merits as well as the deficiencies of these fo

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00022.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY

摘要:

SummaryMarket research renders its services to all functions of marketing. Marketing implies integration of all functions in moving any type of goods or services from production to the final user.Examples of problems related to the marketing functions, which can be solved by research, are given.The author says it is a common misunderstanding that market research should always and solely mean the carrying out of field surveys. Remarkable results, however, can already be achieved by a statistical analysis of the company's own sales records and of ready‐to‐use external statistical information.The producer who produces for stock and who sells via distributors is interested in an exact knowledge of the needs and the desires of consumers, and of their habits as regards buying and using the product. The sample survey brings him in direct contact with the final consumer.An example of a method of sequential analysis is given. A considerable economy of costs and time can be obtained in this way.The author concludes by indicating that market research is a staff‐function in the enterprise, and that analysis, interpretation and presentation of the survey‐results, ask for the utmost care in order to obtain maximum results of the research pe

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00023.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY

摘要:

Book reviewed in this article:Introduction to Statistical Analysis, W. J. Dixon and F. J. Massey Jr.Probability Theory, Foundations, Random sequences, Michel Loève, D. van Nostrand Cy Inc.The Theory of Games and Linear Programming, S. Vajda.Einführung in die mathematische Statistik, L. Schmetterer.Operations Research for Management, volume II, edited by J. M. McCloskey and J. M. Coppinger.Risk and Gambling, The Study of Subjective Probability, John Cohen and Mark Hansel, Longmans.Statistical Methods for the Behavioral Sciences, Allen L. Edwards.Statistical Methods Applied to Experiments in Agriculture and Biology, G. W. Snedecor.Statistical MechanicsT. L. Hill.120Bericht über die Tagung Wahrschcinlichkeitsrechnung und mathematische Statistik in Berlin.vom 19—22 oktober 1954, herausgegeben von B. W. Gnedenko, VEB Deutscher Verlag der Wissenscha

ISSN:0039-0402    

DOI:10.1111/j.1467-9574.1957.tb00024.x

出版商:Blackwell Publishing Ltd    

年代:1957

数据来源: WILEY