ISSN:0742-6046    

DOI:10.1002/mar.4220020402

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220020403

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

摘要:

AbstractDiscontinuous innovations pose special challenges to attitude measurement. The authors propose a solution which uses Rokeach's (1968) value terms to update Rosenberg's (1956) formulation. This values‐based approach solves problems associated with more conventional procedures based on beliefs or adjective checklists. A measure constructed according to this model was included in a mail questionnaire completed by 950 owners of personal computers. Analyses supportive of the validity of the values‐based attitude measure are reported, and an example is given of the practical utility of the technique. The values‐based approach is recommended when a general measure of attitude toward a highly involving product category is de

ISSN:0742-6046    

DOI:10.1002/mar.4220020404

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

摘要:

AbstractDespite numerous studies of the effect of price information on perceived quality, the existence of a generalized price‐quality relationship is still uncertain. Methodological differences among studies make comparisons difficult. Additionally, individual difference variables have been largely ignored in the extant research. The current study investigated and found a significant mediating effect of a personal value—frugality—on the price‐perceived quality relationship, as well as on the relationship between price cues and purchasing estimates. The nature of the moderating role of frugality on imputed quality was found to be similar for consumers of two nationalities. Thus, the usefulness of employing frugality as a cross‐national segmentation variable is

ISSN:0742-6046    

DOI:10.1002/mar.4220020405

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

摘要:

AbstractThis study investigates personal values as a key consideration in social communications designed to influence attitudes. One hundred and sixty‐five students participated in an experiment to examine the impact of personal values on a particular social issue, the “Bottle Bill.” Subjects received one of four advertising treatments designed to stimulate attitudes toward the social stimuli. Source (expert versus non expert) and type of argument (positive versus negative) were manipulated in the advertisements.Consistent with prior research, results indicated that individuals who attached more importance to certain personal values had a more favorable attitude toward a social message. A positive argument had a significant main effect on favorable attitudes toward the “Bottle Bill.” Personal values increased the impact of a positive argument message and altered the effect of expertise cues on overall attitude. The significance of the results for communication strategies and attitude changes are

ISSN:0742-6046    

DOI:10.1002/mar.4220020406

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

摘要:

AbstractThis paper suggests a theoretic basis for relating personal values, consumer expectations from the marketing system, and product expectations. More specifically, it suggests that personal values influence the consumer's normative standards regarding the marketing system, and that values and marketing system expectations together determine the consumer's expectations regarding product attributes. These relationships are empirically tested across three product classes and two ethnic groups—Blacks and Whites. Results indicate that among each ethnic group values are significantly related to marketing system expectations, which in turn are significantly related to product expectations. Additionally, the importance and function of specific value dimensions vary by ethnicity, and implications for research in the areas of personal values, satisfaction, and marketing strategy are discusse

ISSN:0742-6046    

DOI:10.1002/mar.4220020407

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

摘要:

AbstractThe relation between macro approaches to research on consumer values, such as VALS, and micro approaches, such as the Means‐End Model, is discussed. The relevances of the Means‐End Model, represented by the attribute—consequence—value hierarchy, to judgment tasks of psychological distance and preference evaluation are reviewed. Specifics of the research methods and analysis procedures required to investigate the relative contribution of means‐end theory to explaining the underlying processes of these two judgment tasks are

ISSN:0742-6046    

DOI:10.1002/mar.4220020408

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220020401

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1985

数据来源: WILEY