摘要:

AbstractThis article describes an initial, exploratory look at a quickly growing new type of consumption behavior, renting. Insights about renting are generated from a small, qualitative study of rental behavior and motives. As an initial cut at conceptualizing and understanding rental consumption, a wide range of topics are considered, including instant gratification, postpurchase dissonance, self‐exploration, cultivation of rental items, and some implications of renting regarding materialism. © 1995 John Wiley&Sons, I

ISSN:0742-6046    

DOI:10.1002/mar.4220120202

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractThe purpose of the study was to determine the effects of equity and outcomes in customer complaint situations. The study utilized a 2 × 2 within‐subjects design with equity (inequity, equity) and outcomes (low, high) as the independent variables. The dependent variables were perceived equity, behavioral intentions, resentment, and guilt. Subjects were 128 students from a large western university. It was hypothesized that high outcome situations would be perceived as more equitable than low outcome situations, regardless of equity condition; high outcome situations would yield more favorable behavioral intentions, regardless of equity condition; subjects would perceive more resentment in inequitable, low outcome situations; subjects would perceive more guilt in inequitable, high outcome situations. Hypotheses 1, 2, and 3 were supported. Hypothesis 4 was not supported. Implications for customer complaint handling practices were discussed. © 1995 John Wiley&Sons,

ISSN:0742-6046    

DOI:10.1002/mar.4220120203

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractIt was hypothesized that for television ads the cognitive and affective components of Aadwould predict brand attitude in a low motivation processing set, and that the relative influence of the components would be a function of ad execution format. These hypotheses were supported, and it was found that the program context had little influence on the relationships. © 1995 John Wiley&Sons, Inc

ISSN:0742-6046    

DOI:10.1002/mar.4220120204

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractThe attitude and risk constructs each enjoy prominence in marketing research. Attitude is conceptualized and widely accepted as a construct predicated on beliefs. Risk shares the same conceptual underpinning, for risk is predicated on expectations, itself a beliefbased concept. The idea of two constructs predicated on beliefs presents a possible conceptual overlap between the two constructs depending upon the nature of these beliefs. No research, however, has investigated the two constructs in such a beliefs similarity context. Thus, this research explored the proposition that in situation‐specific instances risk may share a number of beliefs in common with attitude and, as such, is not to be viewed as a construct separate from attitude, but as an integral, inherent component of attitude formation. © 1995 John Wiley&Sons, I

ISSN:0742-6046    

DOI:10.1002/mar.4220120205

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220120206

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220120207

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220120201

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY