摘要:

AbstractStudies have shown that ambient aromas impact on consumers' behavior. To further investigate such effects, for one weekend, two slot‐machine areas in a Las Vegas casino were odorized, each with a different aroma. A third slot‐machine area served as an unodorized control. The amounts of money gambled in slot machines located in the three areas were measured and compared for the weekend of the odorization and for the weekends before and after as well, to control for extraneous variables. Our data show that the amount of money gambled in the slot machines surrounding Odorant No. 1 during the experimental weekend was greater than the amount gambled in the same area during the weekends before and after the experiment by an average of 45.11% (p =<0.0001). Further, the amount of the increase appeared greater on Saturday when the concentration of odorant was higher: mean increase on Saturday was 53.42% (p =<0.0001) versus mean increase on Sunday of 33.66% (p =<0.003). The amounts of money gambled in the slot machines surrounding Odorant No. 2 and in the control area did not change significantly compared to the previous weekend and the weekend following the experiment. The likely mechanism of action of the effective odorant and the implications of these results are discussed. © 1995 John Wiley&Sons,

ISSN:0742-6046    

DOI:10.1002/mar.4220120703

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractThe authors develop a 31‐item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multiple‐item scale to measure the constructenvironmental responsibilityare described. Also presented is evidence that the scale has been validated through assessment of content validity, predictive validity, and construct validity. A final description of the theoretical uses of such a scale is provided. © 1995 John Wiley&Sons,

ISSN:0742-6046    

DOI:10.1002/mar.4220120704

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractBenefits/attributes desired is commonly considered the most strategically meaningful market segmentation base. However, in practice, problems in product benefit/attribute specification and data collection are frequently observed. This research compares the performance of benefits/attributes desired and brand preference (a competing segmentation base that provides similar information but is more closely related to purchase behavior) on the criteria of segment identification, brand purchase, and responsiveness to marketing mix elements. Results suggest that brand preference segmentation produces more interpretable and managerially useful segmentation results than benefits/attributes desired. © 1995 John Wiley&Sons, Inc

ISSN:0742-6046    

DOI:10.1002/mar.4220120705

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractUnderstanding how the quality of customer service is impacted by employees is essential to managing and improving customer service quality. This article develops a model that looks at the relationship between a series of two important customer service gaps. The first series of gaps (service provider gaps) is a result of the difference between consumers' and employees' expectations based on various dimensions of the customer service encounter. The second series of gaps (service quality gaps) occur when a difference exists between consumer expectations and the service they actually receive based on specific aspects of the customer service encounter. This study found a positive significant relationship between these two series of gaps. This significant relationship provides empirical evidence as to the importance of keeping employees informed about the expectations of consumers. © 1995 John Wiley&Sons, Inc

ISSN:0742-6046    

DOI:10.1002/mar.4220120706

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractThis study investigates the decision to place a loved one in a nursing home, looking at the interaction between adult children and the elderly, and at the role expected to be played by physicians. Younger respondents and those without previous experience with decisions concerning the admittance of a loved one in a nursing home do not see the physician as playing an important role, whereas the elderly and those with experience do. Differences in perceptions by these two groups are explored and the marketing implications for healthcare providers are discussed. © 1995 John Wiley&Sons, Inc

ISSN:0742-6046    

DOI:10.1002/mar.4220120707

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

摘要:

AbstractFour recent scales of consumer involvement are compared. These scales are first scrutinized, and, where necessary, modified, on a priori grounds. The modified scales are then empirically compared in terms of unidimensionality, convergent and discriminant validity, and nomological validity. On these criteria, the pruned and modified version of each of the four scales is found satisfactory. However, some unique features of each, which are discussed as trade‐offs that marketing researchers would have to consider in their choice of a scale to measure this important consumer behavior construct. © 1995 John Wiley&Sons, I

ISSN:0742-6046    

DOI:10.1002/mar.4220120708

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220120702

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1995

数据来源: WILEY