ISSN:0742-6046    

DOI:10.1002/mar.4220030402

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220030403

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220030404

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractThe ability of individuals to assimilate and process consumer information appears to have finite limits. If consumers are given information which exceeds their processing capacity, information overload is said to exist and results in less effective decision making. The relationship between information overload and linguistic ability was investigated in this study. Americans and Hispanics were presented with varying amounts of consumer information in their native and non‐native language. As predicted, information can act as a stressor, affecting decision making in a non‐native language prior to affecting decision making in a dominant language. Information overload occurred sooner in Hispanics and Americans when consumer information was presented in their non‐dominant lan

ISSN:0742-6046    

DOI:10.1002/mar.4220030405

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractBody care rituals as expressions of cultural heritage passed intergenerationally through childhood socialization were expected to show variation across income matched groups from two ethnic origins (Anglos and Mexican‐Americans). The contents of 1595 collections of household refuse were coded to determine level of usage of products used in body care rituals by two income groups of Hispanics and two income‐matched groups of Anglos. Findings regarding group differences in patterns of usage of personal cleansers, household cleansers, oral hygiene products, odor fighters, hair care products, skin care products, cosmetics, feminine protection products, over‐the‐counter drugs, and aspirin are reported. These findings are interpreted using several alternative theoretical perspectives including body cathexis, status, and role theory, attempts to capture the ‘Good Life,’ pride in the body, and cultural heritage. Propositions for future research ar

ISSN:0742-6046    

DOI:10.1002/mar.4220030406

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractThere are significant differences in the structure and composition of the Hispanic‐American family when compared to models of the American family in the family life‐cycle literature. For researchers using the family life‐cycle framework to classify consumers, it is important to recognize key differences in families and the effects of these differences on family consumption behavior. The primary theoretical assumption made in this paper is that ethnic/racial differences in family structure and composition represent variations in subcultural norms governing family behaviors, including family consumption behaviors. Consumer research issues—such as difficulties encountered when conducting research on Hispanics—are discussed, as well as the effects of subcultural norms on aspects of consumer behavior. Future research is recommended to enrich our understanding of family consumption behavior by introducing a cultural

ISSN:0742-6046    

DOI:10.1002/mar.4220030407

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractThis investigation assessed Mexican‐American and Anglo wives' perceptions of family decisionmaking roles for the purchase of eight different goods and services. This comparison was used to explore the impact ethnic subculture plays in consumer behavior. The findings indicate that ethnicity significantly affects wives' perceptions of family decisionmaking roles for expensive items, and that this is not just due to common associations with other variables. This is an under researched area in which cross‐national differences and basic socioeconomic disparities are often inaccurately attributed to cult

ISSN:0742-6046    

DOI:10.1002/mar.4220030408

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220030409

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220030401

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY