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| 11. |
What's in a name? everything. Reputation: Realizing value from the corporate image by Charles J. Fombrun, Boston: Harvard Business School Press, 1996. 441 pages; $29.95 |
| |
National Productivity Review,
Volume 15,
Issue 2,
1996,
Page 107-112
Earle Hitchner,
Preview
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PDF (473KB)
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ISSN:0277-8556
DOI:10.1002/npr.4040150212
出版商:John Wiley&Sons, Ltd.
年代:2006
数据来源: WILEY
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| 12. |
Books and articles in brief |
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National Productivity Review,
Volume 15,
Issue 2,
1996,
Page 113-125
James W. Marcum,
Rachael Green,
Patrick W. Withen,
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PDF (994KB)
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ISSN:0277-8556
DOI:10.1002/npr.4040150213
出版商:John Wiley&Sons, Ltd.
年代:2006
数据来源: WILEY
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| 13. |
Masthead |
| |
National Productivity Review,
Volume 15,
Issue 2,
1996,
Page -
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|
PDF (57KB)
|
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ISSN:0277-8556
DOI:10.1002/npr.4040150201
出版商:John Wiley&Sons, Ltd.
年代:2006
数据来源: WILEY
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