ISSN:0020-6652    

DOI:10.1002/tie.5060390602

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

ISSN:0020-6652    

DOI:10.1002/tie.5060390603

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractThe Asia Pacific Economic Cooperation (APEC) forum has been slow to deal with trade and the environment issues. In contrast, the North American Free Trade Agreement (NAFTA) and its environmental side agreement incorporate extensive environmental provisions and institutions in its framework. APEC could usefully build upon the NAFTA experience.

ISSN:0020-6652    

DOI:10.1002/tie.5060390604

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractThis study proposes and tests an extension of Robin and Reidenbach's (1987) model of integrating ethics into the strategic marketing development process. The model extension may help marketing managers to identify the publics that might be negatively impacted by a given strategic option and the duties marketers may assume to safeguard public welfare in these instances. A sample of 155 marketing practitioners was used to examine how marketers apply ethical values upon entering new markets. This study suggests that, contrary to public sentiment, marketers are sensitive to potential consumer harm and act to minimize this risk.

ISSN:0020-6652    

DOI:10.1002/tie.5060390605

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractRecent marketing literature has recommended that companies employ either long‐term relationship marketing or short‐term transactional approaches to buyer‐seller relationships depending on the value of the customer to the company. This article found that in China, guanxi‐style buyer‐seller relationships similar to relationship marketing were strongly related to reduced levels of perceived uncertainty about the business environment and a variety of improved performance outcomes. The use of transactional relationships was related to higher uncertainty and lower performance. The use of gifts and favors seemed more characteristic of transactional relationships and were not related to positive outcomes. Both quantitative evidence from American sellers and qualitative evidence from Chinese buyers supported these conclusions. It is argued that guanxi‐style b

ISSN:0020-6652    

DOI:10.1002/tie.5060390606

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractSeveral international investment theories hold that production costs in developing countries should be lower than in developed countries for facilities that utilize globally standardized production technology and semi‐skilled labor. This analysis tests this expectation by estimating the relative production costs in a North Carolina site and a Yucatan site of a sewn bag and case manufacturer. Interestingly, no overall location cost advantage is found for the Yucatan site. 1997 John Wiley&Sons, In

ISSN:0020-6652    

DOI:10.1002/tie.5060390607

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractThe transition of Central and Eastern Europe toward a market economy affords new opportunities but also new risks to international marketers. Based on the work of the authors in the region, this article presents a perspective of the economic shifts which have taken place in these countries. A review of the available international marketing options is offered and a framework for the evaluation of market entry and marketing mix strategies which accommodate these shifts is developed. Emphasis is placed on the need for marketers to go beyond purely commercial criteria in their decision making, by considering the long‐term social and economic repercussions of their actions. 1997 John Wiley&Sons, In

ISSN:0020-6652    

DOI:10.1002/tie.5060390608

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

摘要:

AbstractIn many regions of the globe today outside the US and Canada, existing networks for evaluating borrowers' credit histories, for recording borrowers' pledges of assets backing loans, and for the legal enforcement of creditor claims are often poorly developed. Inside North America these problems with credit information flows and legal enforcement systems are most evident inside Mexico, where credit reporting networks and the courts work under a somewhat different set of rules than in Canada and the United States. A national mail survey of more than 300 US banks lending across international boundaries into Mexico found that many US bankers have reservations about the credibility of credit reporting and credit security systems inside Mexico. If these reservations persist, they can lead to a fundamental restructuring of that developing nation's industry that could discourage international capital inflows and curtail the emergence of small business. Indeed, unless current credit information flows are more fully integrated and are of more uniform quality throughout North America, the North American Free Trade Agreement (NAFTA) is likely to continue to fall short of its promise of significant job growth and improved living standards throughout the continent. © 1997 John Wiley&Sons, Inc

ISSN:0020-6652    

DOI:10.1002/tie.5060390609

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY

ISSN:0020-6652    

DOI:10.1002/tie.5060390601

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1997

数据来源: WILEY