The International Executive


ISSN: 0020-6652        年代:1997
当前卷期:Volume 39  issue 2     [ 查看所有卷期 ]

年代:1997
 
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1. Intoduction to the issue
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  113-115

Beverly Springer,  

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2. The development of international business in Africa (1947–1997)
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  117-133

Olorogun Michael C. O. Ibru,  

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3. Federal palace hotel: A case study of an African enterprise
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  135-160

Olufemi Babarinde,  

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4. Making sense of the Asian success story: An integrative framework
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  161-184

Chow‐Hou Wee,   Gilbert Tan,  

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5. The globalization of European business: Changes in marketing
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  185-199

Dominique Xardel,  

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6. Case study: Doppelmayr‐a representative european multinational firm
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  201-223

Hans H. Hinterhuber,   Andrea Fink,  

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7. The globalization of business in Latin America
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  225-254

Henry Gómez,  

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8. Case study: TV globo– the Brazilian media giant
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  255-269

Raul De Gouvea Neto,  

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9. A retrospective of international business education in the United States over the past fifty years
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  271-282

William Voris,  

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10. Foreign investment in North America and the pharmaceutical industry in Canada
  The International Executive,   Volume  39,   Issue  2,   1997,   Page  283-297

Robert S. Tancer,  

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