| 1. |
Components of a model public relations program |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 1-9
William A. Harper,
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PDF (475KB)
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摘要:
AbstractInternal and external communication as well as development, should be included in a program that will bring about widespread understanding and support.
ISSN:0194-3081
DOI:10.1002/cc.36819772003
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 2. |
Public relations: Concepts, authority, control |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 11-18
Benjamin R. Wygal,
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PDF (403KB)
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摘要:
AbstractEstablishing the public relations component requires the personal involvement and direction of the chief executive.
ISSN:0194-3081
DOI:10.1002/cc.36819772004
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 3. |
Planning PR for a community‐based program |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 19-25
William A. Keim,
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PDF (351KB)
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摘要:
AbstractSpecific steps need to be taken with the community in marketing community‐based community college program
ISSN:0194-3081
DOI:10.1002/cc.36819772005
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 4. |
Communication with special populations |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 27-34
Maggie Eitzen,
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PDF (381KB)
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摘要:
AbstractThe Efforts of Phoenix College in Arizona illustrate how a college can establish successful communications with nontraditional students.
ISSN:0194-3081
DOI:10.1002/cc.36819772006
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 5. |
Tapping the „free”︁ TV and radio market |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 35-42
James M. Richmond,
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PDF (400KB)
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摘要:
AbstractColleges can promote their educational mission and programs through free public service coverage on radio and television.
ISSN:0194-3081
DOI:10.1002/cc.36819772007
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 6. |
The right of the student consumer to be better informed |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 43-51
Bonnie Elosser,
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PDF (490KB)
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摘要:
AbstractInstitutions need to examine their public relations programs for misleading and inaccurate statements and develop specific ways to give students the information they need for making decisions.
ISSN:0194-3081
DOI:10.1002/cc.36819772008
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 7. |
Will you be sued this year? the legal aspects of public relations |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 53-62
James N. Nash,
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PDF (495KB)
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摘要:
AbstractLaws and regulations affecting the public relations function must be adhered to if legal entanglement due to wrong words or pictures is to be avoided.
ISSN:0194-3081
DOI:10.1002/cc.36819772009
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 8. |
Views of the purse‐string holders |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 63-71
Billy O. Boyles,
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PDF (448KB)
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摘要:
AbstractCollege public relations people must establish clear images of themselves and their institutions in the minds of those who appropriate their funds.
ISSN:0194-3081
DOI:10.1002/cc.36819772010
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 9. |
Assessing public relations efforts doris slocum |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 73-84
Doris Slocum,
T. Earle Johnson,
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PDF (660KB)
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摘要:
AbstractContrary to the claims of some practitioners, public relations efforts can be evaluated.
ISSN:0194-3081
DOI:10.1002/cc.36819772011
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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| 10. |
PR: It's everyone's job |
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New Directions for Community Colleges,
Volume 1977,
Issue 20,
1977,
Page 85-90
Louis W. Bender,
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PDF (324KB)
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摘要:
AbstractToo often institutions have a myopic view of their public relations program, focusing only on the PR officer and only on the local scene.
ISSN:0194-3081
DOI:10.1002/cc.36819772012
出版商:Wiley Subscription Services, Inc., A Wiley Company
年代:1977
数据来源: WILEY
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