摘要:

As was documented in the last Business Strategy Review, foreign direct investment expanded very rapidly in the late 1980's, particularly in the United Kingdom. It is a development that is welcomed and feared in about equal measure. In America, it has stimulated a debate about who truly represents the commercial interest of Americans, the question of “who is us?”. This article documents the growth of FDI, and traces some of the factors which have shaped it, and it closely investigates what the implications are for government policy towards indus

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00026.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY

摘要:

Having the right products alone will not be enough to ensure success in the Single Market. Winning new business will demand the capability to treat customers across a wide swathe of Europe as if they were just down the street. Former national firms need to reach out beyond their borders with sales and service strategies capable of combining pan‐European efficiency with adjustment to local needs. This requires new types of partnerships with established channels as well as increased investment in local sales, distribution and service subsidiaries. The rewards are both additional sales today and faster corporate learning about new markets which will bolster advantage tomorrow. Looking at established networks, it is clear that some companies are already well ahead in the race to establish cross‐border sales and service support. On average German firms also tend to be ahead of their British, French and Italian cousins. As Europe becomes the strategic market for more and more businesses there is no time to lose in closing this

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00027.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY

摘要:

The recent decline in military demand has prompted calls for government aid to help the arms manufacturers convert to civil production. The authors examine the shock that UK defence firms faced, the constraints their defence culture imposed and how they responded. They conclude that while the market solution, closure of defence plants and redundancy, may appear wasteful, in the longer run it is likely to be more productive than trying to convert defence plants.

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00028.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY

摘要:

The Russian government is currently inundated with advice from international agencies but such advice should be offered cautiously. Evidence gathered by a recent United Nations Mission to Russia suggests that Western experts are giving insufficient consideration to the inter‐relationship between economic and social problems; that the constraints of Russia's historial position cannot be overlooked; that social policies must re‐inforce economic reform; and that there is a compelling case for gradual privatisation if mass unemployment is to be avoided. The priority now is to move from what is to be done to how it is to be d

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00029.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY

摘要:

This paper tracks the experience of a number of innovative and non‐innovative large, quoted UK firms, looking for differences in performance associated with the production of major new innovations. Innovating firms are both more profitable and grow faster than non‐innovators, but the major difference in performance turns out to be cyclical: innovators profits and growth are much less cyclically sensitive than non‐innov

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00030.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY

摘要:

In 1981, in a Harvard Business Review feature, we described a marketing condition which we called “unmentionability” and, through a series of case studies, showed how it could frustrate the marketing of a wide range of products and services, despite the fact that many of them need to be actively marketed. AIDS and the massive anti‐AIDS promotional campaigns that it spawned have dramaticaly accelerated the pace of change and created a new environment in which products, services, concepts and ideas that were previously regarded as unmentionable can now be marketed openly and explicitly. The marketing climate has changed profoundly and, although not always for the better, the added freedom and punch that the AIDS campaigns have engendered in the marketing world, have been eagerly accepted by those who feel it can enhance their marketing progr

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1992.tb00031.x

出版商:Blackwell Publishing Ltd    

年代:1992

数据来源: WILEY