| 11. |
Advertiser Supplied Message Research: Extending the Advertising Substantiation Program |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 128-134
HERBERT J. ROTFELD,
LEONARD N. REID,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00602.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 12. |
Advertisers' Willingness to Substantiate Their Claims |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 135-144
ARCH G. WOODSIDE,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00603.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 13. |
Promoting the Parity Product |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 145-150
E. JOHN KOTTMAN,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00604.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 14. |
Anonymous Offers to Sell |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 151-157
JOHN M. KUHLMAN,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00605.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 15. |
Consumer Attitudes Toward Unavailability and Mispricing of Advertised Items by Grocery Stores |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 158-166
BARRY M. MEYERS,
HOWARD G. SCHUTZ,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00606.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 16. |
Implications Of The Equal Credit Opportunity Act Amendments Of 1976 |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 167-170
RICHARD P. NIELSEN,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00607.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 17. |
Consumer Education For The Mentally Handicapped |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 171-176
NEIL M. ALPERSTEIN,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00608.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 18. |
State Characteristics Affecting the Passage of Consumer Legislation |
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Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 177-182
GARY T. FORD,
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ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00609.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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| 19. |
BOOK REVIEWS |
| |
Journal of Consumer Affairs,
Volume 11,
Issue 1,
1977,
Page 183-196
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摘要:
Books reviewed in this article:Brobeck, Stephen and Naphtali Hoffman,The Cleveland BankBook, A Guide to Banking Services in Cuyahoga County.Fetterman, Elsie,Money Management, Choices and Decisions.Katz, Robert N., editor,Protecting the Consumer Interest.Kowalski, Stephen W.,Consumer Science.Owen, Bruce M.,Economics and Freedom o f Expression: Media Structure and the First Amendment.Williams, Alma,Educating the Consumer: A Practical Guide.
ISSN:0022-0078
DOI:10.1111/j.1745-6606.1977.tb00610.x
出版商:Blackwell Publishing Ltd
年代:1977
数据来源: WILEY
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首页
Volume 11 issue 1