摘要:

AbstractThis article examines the strategic framework and options available for product strategy towards commercial and environmental excellence. It defines the environmental dimension as a ‘moving target’, explores a conceptual framework to integrate commercial and environmental dimensions and elaborates a ‘green portfolio matrix’. The proposed matrix is also empirically investigated as to its practical validity by using a set of secondary data including twelve product cases. Using the matrix, a company can diagnose its existing product mix from an environmental point of view, and furthermore can establish future ‘targets’ for an environmentally‐friendly product portfolio. In addition, the matrix can be used as a framework for comparative analyses between strategic business units or for longitudinal assessment of a specific bu

ISSN:0964-4733    

DOI:10.1002/bse.3280030301

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

摘要:

AbstractThe 1992 EC Fifth Action Plan, ‘Towards Sustainability’, expresses the Commission's commitment to ‘sustainable growth’. Detailed in the plan are requirements and areas of improvement which relate, predominantly, to environmental management.However, financial and environmental management conflict in important and fundamental areas. A failure of management practice and European policy to identify and address this conflict will not only prolong the ecological inefficiencies of industry but will isolate intent and action. This study examines this conflict with respect to training, operational time‐horizons, opportunity costs, corporate governance and growth.The Annual Report is the authoritative statement of corporate performance, policy, objectives and culture. Although most reports do provide a broad if summary coverage of the main business activities, such reports are dominated by the needs of financial management. Extensive legislation and professional edicts dictate the contents of these financial reports. From the perspective of the Annual Report, it is a reasonable conclusion that financial performance is a part of whatever constitutes the core values of corporations. From this same perspective, it is also reasonable to infer that in many corporations environmental performance is not a part of corporate core values.This study compares and contrasts the Annual Reports of six environmentally significant companies in Denmark and the UK. The British environmental reports studied are thorough but separate from the Annual Report. On the other hand, the Danish firms incorporate all their environmental reporting within their Annual Reports. Which gives a better expression of a change in corporate cor

ISSN:0964-4733    

DOI:10.1002/bse.3280030302

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

摘要:

AbstractA model of environmental marketing action and success is proposed, which includes a range of variables and examines the relationship between them. Environmental success is partly determined by the level of Environmental Marketing Action which varies between level 0 and level 8 and which directly determines the extent of environmental marketing success. Perceptions of environmental consciousness, the subjective norm and net total risk determine the level of environmental marketing action. Beliefs with regard to stakeholders and events and the motivation to comply with these beliefs combine to form the subjective norm.

ISSN:0964-4733    

DOI:10.1002/bse.3280030303

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

摘要:

AbstractThis paper investigates how far green, ethical and/or environmental funds are deployed to represent the interests of the individual investors and to what extent the business community is encouraged to adopt ‘greener’ behaviour. Data were collected through a questionnaire and developed in the form of a case study. Twenty green ethical and environmental funds were surveyed in the UK. The main findings are that fund managers claim that their funds are invested on behalf of the investors. They see their fund promoting the ethical/environmental values of the investors. Fund managers further think that they have an influence on companies they invest in and believe in encouraging companies to become better corporate citizens. There is, however, little evidence of funds' action on companies. While green/ethical funds, and more generally the financial community, are potentially powerful instruments of change, they are, however, still very much governed by conventional financial tools and crite

ISSN:0964-4733    

DOI:10.1002/bse.3280030304

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

ISSN:0964-4733    

DOI:10.1002/bse.3280030305

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

ISSN:0964-4733    

DOI:10.1002/bse.3280030306

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

ISSN:0964-4733    

DOI:10.1002/bse.3280030308

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

ISSN:0964-4733    

DOI:10.1002/bse.3280030309

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY

ISSN:0964-4733    

DOI:10.1002/bse.3280030310

出版商:John Wiley&Sons, Ltd    

年代:1994

数据来源: WILEY