ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00367.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

WHILE DAVID WALKER CONFIRMS it is not feasible to document the precise components and steps in creative processes, his provocative analysis does articulate essential elements inherent in any creative organizational environment. The soup is the mix of factors that stimulates creativity with respect to a particular project. The bowl is the management structure that nurtures creative outcomes in general. And the table is the context of leadership and vision that focuses creative energies towards innovative but realizable objectives.

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00368.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

WITH THOUSANDS OF PRODUCTS vying for consumer attention, the design of packaging for items sold in supermarkets is an especially challenging assignment. As Michael Livolsi explains, in this market the strategy is to inform consumers and engage them emotionally To meet these objectives, his firm uses a process that combines thorough product and audience analysis with time to daydream. In the end, concepts emerge from a balanced dialogue between the facts of left‐brain rationality and the excitement of right‐brain vision and creativ

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00369.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

IN DESIGN, as in many other disciplines, specialization is becoming the norm. The outcome of this reality is that teams are increasingly seen as the key to successful product development. Illustrating this approach, Bill Faust describes how engineering, production, and marketing talents were combined with consulting design and consumer‐research expertise to distill and fine‐tune the concept that resulted in Thermos' innovative Thermal Electric Gr

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00370.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

SINCE CONCEPT FORMATION is only one phase of a product life cycle, it is vital to understand how this initial creative endeavor relates to other dimensions of the developmentprocess, production, marketing, and consumer use. Takahiro Fujimoto presents the Information Asset Map as one way of sorting out these relationships, and explains how, for successful companies in the automobile industry, the links and mechanisms that tie concept generation with other elements in the map can vary, depending on a product's intended market.

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00371.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

IN THE HIGH‐TECH AREA, when should technology and when should design lead the product‐development process? How can design help convey the value and function of a new high‐tech invention? What impact does regulation have on concept development in the arena of medical products? Citing numerous examples, these are just a few of the issues Brian Vogel analyzes as he outlines how the traditional concept‐development process can be adapted to meet the needs of some special—but increasingly common—product

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00372.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

THE EXAMPLES are from the realm of design and industrial technology; but the strategies John Paul Kusz outlines have broad application. His message is that, in the product development process, designers must regard themselves as environmental stewards. In this context, the concept stage of a project must include a “Life Cycle Assessment” that, beyond function and form, evaluates objects as part of an environmental system that starts with the acquisition of raw materials and ends with recycling and other forms of waste managem

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00373.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

IN EDITH WILSON'S ANALYSIS, designers in the 1990s face new challenges that make them key players in the critical product‐definition stage of high‐tech projects. They must help keep the multidisciplined development team focused on customer needs. They must exploit their visualization skills to translate input from areas as diverse as marketing and manufacturing into viable product concepts. And they must work to unite a company's line into a family of aesthetically and functionally related produ

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00374.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

FOR COMPLEX PRODUCTS or systems with multiple components, concurrently developing concepts for different elements in the project is a competitive necessity To this end, the Megateam Design Process, described here by Deanne Beckwith with David Harris, is a compelling strategy because, in coordinating parallel contributions from several design consultants, it saves time and money while offering the opportunity to consider a wide range of creative responses to a problem.

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00375.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY

摘要:

IN PRODUCT DEVELOPMENT, “getting it right the first time” is the dream of every manager. What Gary Burchill wanted to distill from his corporate‐based research was a strategy that would allow decision‐makers to come as close to that ideal as possible. Concept Engineering is the result, a step‐by‐step process and analytical tools that refine the concept‐development stages of a project in ways that shorten the time to market by substantially reducing misdirected effort

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1993.tb00376.x

出版商:Blackwell Publishing Ltd    

年代:1993

数据来源: WILEY