ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

摘要:

To what degree do or should marketing and nursing overlap? If marketing is about meeting patient needs, who better than the nursing staff to inform marketing decisions? Meeting patient needs profitably ensures that patient care can continue to move toward excellence. As competition continues to intensify and reimbursement remains insufficient, using all of the healthcare system’s available intellectual capital is imperative to achieving maximum competitive advantage. The author applies current marketing theory to the healthcare environment and provides practical suggestions on how nursing administrators and staff can work collaboratively with marketing colleagues to develop and implement strategic marketing programs. This is the first in a series of 3 articles, which will move readers from broad marketing strategy to specific applications. The second (June, 2002) and third articles (July/August, 2002) will focus on internal marketing and using professional certification as a marketing tool.

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

摘要:

Critical pathways are care plans that detail the essential steps in patient care with a view to describing the expected progress of the patient. The authors’ review of the literature suggest the use of critical pathways reduces the cost of care and the length of patient stay in hospital. They also have a positive impact on outcomes, such as increased quality of care and patient satisfaction, improved continuity of information, and patient education.

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

摘要:

Emotional intelligence is being touted in the popular literature as an important characteristic for successful leaders. However, caution needs to be exercised regarding the connection between emotional intelligence and workplace success. The author contrasts 2 current models of emotional intelligence, the measurements being used, and the ability of emotional intelligence to predict success. Implications for the workplace are discussed.

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID

摘要:

Nurse managers and nurse educators alike have historically discouraged hiring new graduate RNs into a float pool and have preferred experienced nurses with multiple clinical skills. With a nursing shortage and changing marketplace, we need different strategies for recruitment and retention and ways to improve our clinical practice. A new graduate RN offers a nursing service an opportunity to employ a motivated, ready-to-learn, educationally prepared and intellectually stimulated nurse who happens to have limited clinical experience. The authors present a program for training new graduate RNs to practice nursing in a float pool. The training program focuses on their clinical practice needs and on transitioning them to the RN role. This program resulted in a 96% retention rate. The program offered our medical surgical units a strong clinical support float nurse, our managers a staffing solution in times of need, and the new graduate RN a broad range of clinical experiences making them more valuable members of the healthcare team. This training model is one approach to increasing recruitment and retention and can be replicated in other institutions.

ISSN:0002-0443    

出版商:OVID    

年代:2002

数据来源: OVID