ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01457.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01458.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01459.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01460.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01461.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01462.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01463.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Most communication and culture producing institutions in the United States operate more for commercial than for any other motives. This essay examines commercial radio by comparing the day‐to‐day work routines in that institutional setting with the principles of a theoretical communication model. Commercial radio, of course, does not meet the standards of such a model. By this thought experiment, however, we can illuminate many peculiarities of the conduct of communication by commercial radio, learn more about the application of theoretical models to the evaluation of practicing institutions, and offer assessments of commercial radio that derive from communication theory, rather than from economics, law, politics, or business conce

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01464.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Mass media scholarship traditionally has depicted elderly viewers of television as an accepting and homogeneous audience. This ethnographic study of a retirement community researches the relationship between individuals and their community in the development of discourse that influences program choices and discussion of content. In this community of well‐educated, upper middle‐class retirees, interest in living in the present, a preference for quality television, and an insistence on “serious” leisure urge residents toward what they consider to be television's premium programs, including C‐SPAN and related public affairs programming. Viewers of these shows discuss them with their neighbors and use what they learn from them to participate in the publi

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01465.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0021-9916    

DOI:10.1111/j.1460-2466.1996.tb01466.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY