ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

Analysis of a set of isolated hospital markets reveals that low-marketshare hospitals have experienced a consistent decline in their market share for the last five years. The challenges presented by such a decline in market share are compounded by the overall decline in the total market (in terms of number of hospital discharges) for the markets studied. It is suggested that significant strategy changes may be required if low-market-share hospitals are to survive.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

A key element in the success of organizations in the health sector is the maintenance of effective interorganizational linkages with interdependent organizations. A conceptual framework is posited of three general classes of mechanisms through which these linkages are managed.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

Product-line management is a specialist strategy that focuses on specific products and markets. This article presents a typology of organizational approaches to implementing such a strategy and discusses the advantages and disadvantages of each. Finally, the relationship of the control of marketing to product-line strategy and decentralization is discussed.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

There are many voices urging health care organizations to adopt aggressive competitive warfare, but a careful look at the dynamics affecting health care suggests that partnership may be at least as promising a strategy as warfare to promote mission and survival.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

This article describes the contractual relations that are emerging between health maintenance organizations (HMOs) and hospitals. Six HMOsin four large metropolitan areas provided information on 102 hospital contracts. The authors found that the HMOsare becoming more aggressive in placing hospitals in competition with each other for HMO patients. Staff and network HMOsare able to obtain a higher concentration of patients and substantially larger discounts for inpatient services than are individual practice association (IPA) plans in this study.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

The academic health center has emerged as the cornerstone of the American health care system. To assess the uvlnerability of the academic medical center to the new competitive forces that exist today, a prototype project has been developed that attempts to address the issue of competition in clinical activity, while at the same time enhancing the academic health center's education and research roles.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

Since the market for long-term care (LTC) services is expected to grow rapidly in the years ahead, the case for hospital diversification into LTC is a strong one. This article discusses the major LTC diversification options, the cost of entry, potential profitability, potential problems, and recommendations for implementing them.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID

摘要:

The author presents some scenarios from real life illustrating the way in which self-awareness affects the marketing process.

ISSN:0361-6274    

出版商:OVID    

年代:1990

数据来源: OVID