摘要:

This investigation examines the way prime‐time network television programming depicts attorneys, and the influence of these images on the public's perceptions of attorneys. In addition, the study examines some of the theoretical and methodological controversies identified with the cultivation explanation of the way television shapes perceptions of social reality. The results reveal that network prime‐time television programming depictions of attorneys affect public perceptions of attorneys, particularly in terms of front region behaviors. The results involving attorneys’back region behaviors are mixed. In addition, the results indicate that content‐specific viewing is a more reliable predictor than total viewing or select viewer sociodemographic variables of the public's tendency to perceive attorneys in the same way they are portrayed in prime‐time television pr

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1995.tb00349.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

We contend that communication episodes tend to focus interactants’attention on one or the other of two relational judgments: dominance or affiliation. Further, when one judgment is relatively more salient, individuals will use the salient judgment as the basis for inferring other aspects of the relationship. To test that notion, a judgment study was conducted in which participants viewed a set of influence messages that varied in degree of dominance and explicitness. The influence context was chosen because it naturally highlighted dominance. After viewing the messages, participants provided ratings of dominance, explicitness, and two aspects of affiliation: liking and involvement. When the resulting data were submitted to a structural equation analysis, it was found that judgments of liking depended on judgments of explicitness and dominance. Judgments of involvement depended on judgments of liking and dominance. Both findings support the claim that one relational judgment may provide the basis for anothe

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1995.tb00350.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

This study develops and demonstrates a theoretical framework and corresponding methodology to link variables at the culture level to the individual level and, then, to specific outcome variables. We argue that in order to advance theory about culture's influence on communication, researchers must begin to examine how culture affects individual level (psychological) processes and, subsequently, how these processes affect communication. The image of self, referred to as self‐construal, is an ideal candidate to perform the role of linking culture to behavior. The self is shaped by cultural forces and affects many, if not all, communication behaviors. The proposed strategy is applied in the test of a path‐analytic model linking cultural collectivism with interdependent self‐construals and, ultimately, high‐context communication. The discussion includes implications for theory development and possible applications to further r

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1995.tb00351.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

In light of evidence that multiple‐goal messages tend to be characterized by longer speech‐onset latencies and higher pause‐phonation ratios, Greene, McDaniel, Buksa, and Ravizza have suggested that it is not the pursuit of multiple goals, per se, that results in less fluent speech. Rather, these authors suggest that the slower speech production characteristic of such messages is the result of difficulties in assembling, or integrating, incompatible message features. Recent evidence, however, indicates that this account is incomplete and in need of revision. Toward this end, we advance a complexity account that suggests that there are increased processing‐capacity and temporal demands associated with formulating and maintaining more complex message representations. The article then reports four experimental studies of this complexity account. Experiments 1 and 2 operationalize complexity as the amount of information to be communicated in a message. These studies indicate that complexity does affect pause‐phonation ratio and average pause duration. Experiments 3 and 4 operationalize complexity as the coherence of the information to be conveyed in a message. The results of Experiment 4, but not Experiment 3, again indicated that complexity influences speech fluency. The results of these studies, then, are taken to provide considerable support for the complexity h

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1995.tb00352.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

Advertisements are messages designed with the goal of persuasion and can therefore be considered as ecologically valid examples of persuasive messages. The study of responses to advertisements can provide insights into the interplay of affective and analytic‐cognitive aspects of the persuasion process. This study develops and tests hypotheses concerning the relationship of specific advertising strategies to affective (syncretic‐cognitive) and analytic cognitive responses in the audience. Specifically, it is postulated that different advertising strategies predict different patterns of affective and analytic cognition with product involvement and other relevant variables controlled. Two hundred forty advertisements are analyzed both in terms of their strategy attributes and the reactions they evoke. Advertising strategy variables are demonstrated to account substantially for the variance in affective and analytic cognit

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1995.tb00353.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY