ISSN:0742-6046    

DOI:10.1002/mar.4220090102

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

摘要:

AbstractResearch has repeatedly shown that substantial benefits accrue to those who are attractive. Knowledge of such benefits seems to be shared by the general public, and billions of dollars annually are spent on appearance‐enhancing products. This article examines the functions of adornments and their linkage to attractiveness assessments. In addition, a number of influences on level of adornment usage are described. Finally, consequences for marketers are discussed along with a proposed research agend

ISSN:0742-6046    

DOI:10.1002/mar.4220090103

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

摘要:

AbstractTwo experiments demonstrated that subjects preferred products described in terms congruent with their self‐perceived schema for masculinity or femininity. In Experiment 1, male subjects were classified as highly masculine or not so masculine on the basis of their self‐ratings. Those who were highly masculine preferred a product described in very masculine terms and those who were not so masculine preferred a product described in feminine terms. In Experiment 2, female subjects were classified as highly feminine or not so feminine on the basis of self‐ratings. Highly feminine subjects liked a product best when it was described in highly feminine terms, next most when it was described as having both masculine and feminine attributes, and least when it was depicted as totally masculine. Subjects who saw themselves as less feminine showed the opposite pattern of preference. These effects did not appear to be mediated by differential processing of schema‐consistent info

ISSN:0742-6046    

DOI:10.1002/mar.4220090104

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

摘要:

AbstractThe marketing literature exhibits a consistent lack of concern to recognize the distinct differences among the various possible manifestations of compulsiveness in the consumer‐marketplace domain. The practice of using terms pertaining to different manifestations of compulsiveness synonymously, especially when the meaning of the term “compulsive behavior” is itself under debate, creates further semantic uncertainties that hinder typological endeavors in the budding area of abnormal or deviant consumer behavior. This article attempts to remove such uncertainties by elucidating and establishing the differences among the above manifesta

ISSN:0742-6046    

DOI:10.1002/mar.4220090105

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

摘要:

AbstractWith product tampering becoming a more common phenomenon, the impact on consumer psychology will possibly become a major factor in consumer reaction to packaged products; consumer attitudes, as well as actions may change accordingly. This article reports on a study that examined how different demographic groups reacted to tampering. The results indicate there are some differences in the groups, especially in terms of age and education. The findings seem to point to some underlying factors that may have an effect on consumer reaction to the problem.

ISSN:0742-6046    

DOI:10.1002/mar.4220090106

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

摘要:

AbstractThe primary purpose of the research method described here is analytic—to develop an understanding of the forces at work that account for brand choice in the marketplace. The objective is to find out which kinds of consumers choose which brands and why. Although multiple discriminant analysis is utilized, the focus of the method is on the use of traceline analysis to interpret the meaning of the functions and then, if desired, to provide a basis for delineating relatively homogeneous segments. A case example is given using data from a strategic marketing study of the metropolitan New York MBA market conducted by a major university in the are

ISSN:0742-6046    

DOI:10.1002/mar.4220090107

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220090108

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220090101

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1992

数据来源: WILEY