ISSN:0742-6046    

DOI:10.1002/mar.4220030102

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractAlthough the marketing literature alludes to the influence of interpersonal attraction in dyadic exchange, the composition of attraction, as well as its relationship to other elements in the exchange process, has not been given adequate attention. Since substantial empirical evidence supports the impact of attraction on a variety of human responses, this article examines how attraction impacts on marketing dyads and presents a model of interpersonal attraction as a framework for empirical testing. The implications of the model are discussed, and suggestions for further research are given.

ISSN:0742-6046    

DOI:10.1002/mar.4220030103

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractThe demographic, lifestyle, and product value perspectives of convenience‐oriented consumers were compared with those of cost‐oriented consumers. Findings significant at least at the 0.05 level suggest that convenience‐oriented consumers do differ from cost‐oriented consumers on demographic, lifestyle, and product value perspectives. Implications for market segmentation and promotional strategies are pr

ISSN:0742-6046    

DOI:10.1002/mar.4220030104

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractA general model is described that views similarity judgment as a contrasting of product features. The relative influence of common and distinctive features on perceived similarity is considered a function of the context or task environment. A memory probe is used to measure the common and distinctive features consumers associate with various products. The feature measures are then used to estimate the model under three different task environments: similarity, dissimilarity, and subject/referent similarity. The results support the model and the effect of the task environment on judgments of interproduct similarity.

ISSN:0742-6046    

DOI:10.1002/mar.4220030105

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

摘要:

AbstractThis paper discusses the advantage advertisers may enjoy over consumers in terms of R.D. Laing's Interpersonal Perception Method (Laing, Phillipson&Lee, 1966). It is suggested that the advertiser (A) has an advantage over the consumer (C) to the extent that (1) A operates more efficiently at higher order levels of perspective than does C; (2) A understands C, whereas C misunderstands A; (3) A causes C to feel understood by A; and (4) A realizes that he understands C, whereas C fails to realize that she misunderstands A. The differential orientations and skills of A and C would appear to support these conditions with some frequency.

ISSN:0742-6046    

DOI:10.1002/mar.4220030106

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY

ISSN:0742-6046    

DOI:10.1002/mar.4220030107

出版商:Wiley Subscription Services, Inc., A Wiley Company    

年代:1986

数据来源: WILEY