ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00235.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00236.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

How much freedom is there for a firm to choose its technology without being misled by economic forces? This article reviews the competing theories of technological determinism and contingency approaches. The author argues that, however unappealing to managers, the case against technological determinism remains non‐proven. There remains considerable scope to explore this thought provoking area of researc

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00237.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Using the work of Michael Porter it is argued that the success of the UK pharmaceutical industry has been the result of ‘vigorous’ domestic competition. It now appears that the UK industry will effectively become a duopoly dominated by Glaxo‐Wellcome and SmithKline Beecham. This will reduce the incentive to innovate new products which has been central to the pharmaceutical industry's success in recent years. In addition, the broader implications for the UK economy are also depressing as the pharmaceutical industry makes a disproportionate contribution to industrial expenditure o

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00238.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

We relate an advertising agency's reputation for creativity to its ability to retain client loyalty. The data base consists of ten years of UK data on account switching trends and comprises 1,145 advertising accounts and 13 variables. The analysis identifies three agency creativity variables, three client organisation variables and three account‐specific variables as fundamental factors for explaining the switching behaviour of clients. “Creative” agencies are found to be more successful at retaining clients, individual accounts, and portfolios of acc

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00239.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Attitudes to neural nets range from suspicion to uncritical admiration. This paper aims to introduce nets and to evaluate their strengths and weaknesses. The language is non‐technical, but the conceptual treatment is intended to be rigorous. A practical method for implementing a neural net on a spreadsheet is described, and sample results illustrate

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00240.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Bessant (1992) argues that continuous improvement programmes which support small incremental innovations are an effective means of gaining competitive success. This paper argues that Bessant does not sufficiently distinguish improvement from innovation and that his failure to explore the relationship between improvement and innovation detracts from his argument. Bessant's paper implies that innovation is the result of a continuous function arising out of aggregated small improvements. The current author argues that this is an insufficient explanation. Innovation is described as a dynamic and discontinuous stochastic process that can only be modelled using techniques which reflect these qualities. Catastrophe theory (Thom, 1972), is a model that has been successfully used to describe a wide variety of discontinuous processes. An example drawn from catastrophe theory (the cusp catastrophe) is used to extend Bessant's theses. It is argued that the resulting model adds to existing definitions of innovation by pointing to the importance of the relationship between improvement, creativity, innovation and competitive advantage.

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00241.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00242.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

The aim of this paper is to highlight critical issues facing Technology‐Based Small Firms by drawing attention to the latest research in this field. In the main, the discussion is based on selected papers presented at the Third High Technology Small Firms Conference held at Manchester Business School in September 19951. However, the author does draw upon other literature also in order to place conference findings in a wider context. An overview of current research indicates that securing external funding and formation of external alliances remain at top of the agenda for both Technology‐Based Small Firms as well as policy mak

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00243.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Lynn B. Upshaw, (1995),Building Brand Identity, A Strategy for Success in a Hostile MarketplaceManu de Bruyn&Roger de Bruyn, (1995),Creativiteit, Alfa‐Omega, Visie‐

ISSN:0963-1690    

DOI:10.1111/j.1467-8691.1996.tb00244.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY