摘要:

This article reports the results of a study of operational practice and performance in 663 manufacturing sites in Finland, Germany, the Netherlands and the UK. It reviews the competitiveness of manufacturing in each country against a “world class”scale. The results are examined in more detail examining differences between countries, factors influencing competitiveness such as site size and origin of parent, and agendas for individual countries. Overall a broad spread is found in Northern Europe with disappointingly few world class sites but many reasons for cautious optimism. The best companies are realistic about their position, but the worst are dangerously over‐optim

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00169.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

The holy grail of what constitutes “best practice”in management provides an intriguing set of new ideas. Unfortunately, however, these ideas are not often implemented successfully. A very real danger is the “graffiti response”, whereby the managing director endorses an idea which is currently in vogue but there is no real substance or organisational commitment to the idea. Indeed, the company may move to the next new idea before successfully implementing the previ

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00170.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

Competitive pressures have forced firms to become more market‐oriented. All functions increasingly see their role as being to contribute towards creating customer value in a competitive market. However, this trend towards marketing as a process raises questions about the future role of marketing as a separate function. Six specific trends in marketing are discussed: relationship marketing, the use of new technology, customer value and the blurring of product and service, measurement and accountability, innovation and learning, and globalisation. Finally, the paper discusses implications for marketing as a function. It argues that, despite the unprecedented pressures on marketing people, they need to rise above the day‐to‐day and help to drive the firm's strategic thinking. This is probably harder, but also more necessary, than ever b

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00171.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

Recent calls for tighter restrictions on food advertising to children have provoked a justified response, arguing that advertising has a relatively trivial effect on children's diet. But the need to put this case should not make us forget the evidence that advertising may have some influence on overall eating patterns, nor the responsibility that food manufacturers and retailers have towards the long‐term well‐being of their custom

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00172.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

What makes managers tick? There has been much recent debate on a subject which has come to be known as “Corporate Governance”, looking at a number of issues on the role of executives, the goals they strive for, and the best way to ensure they are accountable for the way they manage the resources under their control. This article, drawn from a talk at a recent seminar organised by the Prudential Assurance Company and the Social Market Foundation in London argues that accountability should unambiguously be to shareholders, that present arrangements are inadequate for this purpose and that changes in the law are requi

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00173.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

摘要:

In this paper, we examine contemporary models of strategy as planning and learning. We argue that neither is likely to stimulate radical change in an organisation, because the possibilities that both express are bound by the existing language of the business and the habits of thought laid down in that language. We propose that the most significant developments in strategy in the later 1990s will address this conundrum and constitute a new approach: strategy as translation. The role of strategist will be to release businesses from the framework of their existing language by translating from wholly different modes of business and from modes of human experience outside the world of business.

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00174.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1995.tb00168.x

出版商:Blackwell Publishing Ltd    

年代:1995

数据来源: WILEY