摘要:

What sort of jobs? What sort of companies? What sort of capitalism? What sort of society? What sort of education? What sort of life? Starting with mundane statistics of GDP growth and job creation, this article moves on to explore the relationship between business and some of the major issues of human life. It is based on a speech to London Business School Alumni.

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00109.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Corporate success is increasingly dependent on the technical and other know‐how that employees carry in their heads, consciously or sub‐consciously. Firms need to ensure that know‐how spreads amongst their staff, but without leaking to competitors. This article investigates ways in which types of employee are matched with types of know‐how, together with devices for know‐how

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00110.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

The relationship between advertising expenditure and consumer behaviour has remained stubbornly elusive through over a century of research. Worldwide, the failure to identify the linking process costs advertisers — and therefore consumers — over $100 billions each year. This article argues that the most widely recognised analytical systems in this field, persuasive hierarchy models, have little empirical support and that the research net must be cast much wider if this critical gap in theoretical and practical expertise is to be narro

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00111.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

This feature is in three parts: the first two are case histories of the contrasting experiences of two Western companies which expanded abroad for the first time in the mid‐1990s, into different countries in Eastern Europe. One is so far successful, the other not. The third section draws out the implications of these experiences: although still quite risky, investment in Central and Eastern Europe can already be made to pay by firms that enter as part of a well‐conceived and financed global strategy. Particular benefits are lower labour costs and access to untapped mark

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00112.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

This article describes the precepts set out in one of the most successful books on management ever written, Mrs Beeton's ‘Book of Household Management’. It then uses her work to throw light on two modern management debates: the relationship between strategic and operations management; and order/bureaucracy as against adaptability/ch

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00113.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Marketing specialists often expect management to accept without further elaboration that “market orientation” is good for all businesses. Yet there is much confusion as to what is meant by market orientation and whether it really is a source of lasting competitive advantage. This article summarises the evidence and argues that, despite some positive pointers, the case in favour remains unpro

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00114.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

Focus on themes; evolutionary change; teamwork; education; eclectic use of methods; devolution of the IS function: fuzzy and and informal? Perhaps. But these are six features of the ‘organisational’ approach to information systems strategy preferred, on balance, by companies interviewed for the research summarised in this arti

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00115.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

This feature summarises recent working papers which are of particular relevance to managers. They are listed in alphabetical order by first author.

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00116.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

ISSN:0955-6419    

DOI:10.1111/j.1467-8616.1996.tb00108.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY