摘要:

Previous studies of consumer complaint behavior have either not included ethnicity as a relevant dimension of complaint behavior or have largely discounted the importance of differences in consumer behavior as they relate to ethnicity. This paper reports on a descriptive study of Mexican‐American complainants to identify ethnic‐based differences and similarities in consumer complaint behavior to a third‐party agency. Results suggest that ethnicity is an important aspect of consumer complaining behavior and minority groups such as Mexican‐Americans may have distinct complaint profiles which merit special consideration in consumer complaint r

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00278.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

Drawing upon Hirschman's (1970) theory, a conceptual framework is developed that attempts to explain how industry characteristics are likely to influence consumers' responses to dissatisfaction. Findings from consumer complaining behavior literature are also incorporated. Several hypotheses are derived and tested utilizing data from three different service categories. Despite the parsimony of Hirschman's theory, the results are encouraging. Also, the stability and validity of the results are examined under several different contingencies. Implications for researchers, practitioners, and public policy officials are discussed and directions for research outlined.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00279.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

The extensive literature examining association between price and quality has generally not addressed the effect of seller/market characteristics on the association. This study is a first effort to explore the influence of seller/market characteristics on product price. One‐third of seller/market characteristics examined were found to significantly affect market price. This suggests that, when examining association between price and quality in a specific market, seller/market characteristics should be considere

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00280.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

Extended warranties are becoming increasingly popular, both among consumers and manufacturers. In this study, consumer and manufacturer perceptions of why extended warranties are bought and sold are evaluated and compared. The results indicate that consumers seem to view extended warranties as a way of reducing perceived risk. Manufacturers reveal that they market extended warranties both to generate revenue and to provide service to customers. Marketing management and public policy implications are examined and research directions identified.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00281.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

This study compares the distribution of food‐item market basket prices across stores and relative to a local newspaper retail food price report. Distributions of prices for market baskets comprised of national brands and cheapest alternative brands coincided closely with the intermittent retail food price report. This suggests that consumer organizations with limited resources can produce comparative food‐store price reports that provide useful information to consum

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00282.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

A survey of food shoppers showed that consumers underestimate the number of advertised grocery store items reduced in price and the average amount these products are marked down. Newspaper advertisements appear to be relied upon more by consumers who believe that advertised brands are of better quality than those not advertised.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00283.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

Consumers would save on prescriptions if pharmacists dispensed generic drugs more frequently. This study examined the relationship between pharmacists' perceptions of risks and benefits of generic substitution and their substitution behavior. Data gathered by a mail survey indicated that pharmacists' perceptions of probabilities of benefits and risks were significantly related to substitution behaviors. Pharmacists were most concerned with performance and psychological risks and financial and psychological benefits.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00284.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

Spousal reactions to social costs and benefits of legalizing casino gambling in their city are converted to psychometric measures that reflect teleological and distributive‐justice related ethical assessments. Major findings indicate low teleological and distributive justifications of casino gambling among both spouses, particularly among wives. As expected, heavy casino gamblers score higher compared to light gamblers and nongamblers; the level of one's past betting and gambling involvement is found to predispose higher ethical justifications of local casinos. Social policy implications of findings are discusse

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00285.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

The benefits and risks of consuming seafood have received much media attention recently yet little research has been done in the area of seafood quality. This paper provides a background of the issues involved and proposes a research agenda for the study of consumers and seafood quality. Implications for public policy are drawn.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00286.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY

摘要:

This paper examines the potential increase in oligopolistic manufacturers' profits due to a policy of cents‐off couponing and the resulting changes in consumer welfare and resource allocation. This paper offers support to the hypothesis that the observed couponing policies of U.S. manufacturers are motivated by their desire to increase profits through third‐degree price discrimination—a practice that results in welfare losses to consumers. While some conclusions reached have been dealt with by other researchers, its approach differs in that it attempts to quantify the probable magnitudes of the welfare effects and profit potential of manufacturers' couponing policies within the framework of a third‐degree price discrimination model where firms are assumed to behave as Cournot oligo

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1991.tb00287.x

出版商:Blackwell Publishing Ltd    

年代:1991

数据来源: WILEY