ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00875.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00876.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00877.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

摘要:

Advertised food specials may be deceptive to consumers who mistake the advertised prices as reduced prices. Of all the advertised food specials examined in this research, at least 13 percent and as many as 25 percent of those advertised in newspapers were not reduced in price.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00878.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

摘要:

To what extent do American families have a life insurance deficit, that is, fewer resources than desired to meet expressed family needs after death of wage earners? This pilot study indicates that perhaps 50 percent of families may suffer a serious life insurance deficit. Other families have life insurance surpluses. The deficit is affected by family net worth, educational objectives, age and number of children, age of household head and family income goals.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00879.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

摘要:

In this paper the traditional approaches to Consumer Education are analyzed with respect to their possible impact on the currently wide‐spread dissatisfaction among consumers. The argument is raised that the dissemination of knowledge of good buymanship alone cannot change the prevailing dissatisfaction because of the inevitable collective interdependency of consumers' fate in the marketplace and the economic benefits they can derive from their alternative role as producers, employees and wage earners.On the other hand, it is shown that greater improvements could be obtained if some of the knowledge available from studies of job satisfaction could be applied to man's satisfaction in the consumer role. Such an endeavor would enlarge the present scope of consumer education from its sole concern with competitive economics into that of interpersonal relationships and other behavioral aspects of man's life as consume

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00880.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

摘要:

Manufacturers' Cents‐Off promotional discounts are sometimes NOT passed on to the consumer. This survey over 240 stores across 8 SMSAs reveals the extent of this practice by various retailer “types” and provides suggestions for future research to monitor the effectiveness of FTC regula

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00881.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00882.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY

摘要:

Bloom, Gordon F.,Productivity in the Food Industry: Problems and Potential.Fitzsimmons, Cleo and Flora Williams,The Family Economy.Galbraith, John Kenneth,Economics and the Public Purpose.Howard, John A. and James Hulbert,Advertising and the Public Interest.Mumey, Glen A.,Personal Economic Planning.Murray, Barbara B.,Consumerism: The Eternal Triangle.Strumpel Burkhard, James N. Morgan and Ernest Zahn (editors), HUMAN BEHAVIOR IN ECONOMIC AFFAIRS: ESSAYS IN HONOR OF GEORGE KATONA WITH CONCLUDING COMMENTS BY GEORGE KATONA

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1974.tb00883.x

出版商:Blackwell Publishing Ltd    

年代:1974

数据来源: WILEY