ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00123.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

Although the FTC has increased its activity in the monitoring of deceptive advertising, the law nonetheless continues to recognize most puffery as harmless and permits a firm to argue that a claim is puffery in defense against a charge of fraud or misrepresentation. This paper is designed to explore the view that puffery may be equivalent in impact to literal deception. A review of the relevant theoretical and empirical literature in the areas of expectation creation, attitude formation, and disconfirmation is presented which suggests that puffery achieves its intended impact through a combination of preexposure and postpurchase effects. Specifically, it is argued that puffed claims create high expectations used in attitude and intention formation prior to purchase. The nature of these claims is such that many cannot be disconfirmed after purchase while others are repressed due to the consumer's reluctance to acknowledge discrepancy. Moreover, the initial inflated attitude serves to bolster the postpurchase attitude when the consumer is exposed to and recognizes a negative disconfirmation. Implications of this interpretation for the marketing and legal communities are discussed.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00124.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

As a result of the FTC's more aggressive approach to regulating advertising, there has been a noticeable reduction in the amount of blatant lies in advertisements. More subtle forms of deceit are still a problem, however. This paper examines a special form of subtly deceptive advertising termed the social‐psychological representation. A case is developed from available conceptual and empirical evidence to show how this apparently innocuous advertising method can deceive advertising receivers. Results are presented from a content analysis of television commercials which reveal that social‐psychological representations are used extensively in national advertis

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00125.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

A number of states require or are considering the required teaching of consumer education in secondary schools. However, almost all previous research has found no difference in consumer economic competency between students who had taken a consumer education/economics course and students who had not taken the course. This research was conducted in a state that requires consumer education of all students to see if there was a change in competency level and attitudes toward business. Potential differences in types of courses used to meet the state requirements were also investigated. The basic finding is that students who took a course specifically designed to present consumer education topics did improve their consumer economics competency and developed a more positive attitude toward business.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00126.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

A nationwide assessment of the cognitive consumer education knowledge of prospective teachers being trained for all academic disciplines included 84 institutions of higher education and provided usable data on 4,309 respondents. The sample scored less than sixty percent correct on theTest of Consumer Competencies. Prospective teachers were most knowledgeable in the areas of Recreation, Clothing, and The Individual in the Marketplace; they scored lowest in the areas of Taxes, Food, and Savings and Investment. Those majoring in Social Studies, History or Geography, Science, and Home Economics scored highest on the average while those majoring in Physical Education, Art and Music, and Special Education scored lowest. The prospective teachers who had completed a consumer education related course, approximately twelve percent of the total, scored higher than those who had not.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00127.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

This paper investigates five alternative shopping strategies for acquiring various shopping goods. Both transportation costs and time requirements are examined. The alternative strategies that are examined are based upon random search, minimum travel search, perceived low price, telephone search, and combinations of the above.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00128.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

Systematic samples of subscribers toConsumer Reportswere surveyed in 1970 and 1976 to obtain their evaluations of the information they had received. Responses are compared between the two years, stressing the environmental context of each measure. Attitudes toward characteristics of the information and satisfaction withConsumer Reportsare found to be high in both years, but ratings are significantly less favorable in 1976. Implications for Consumers Union management, other policy‐makers, and further research are discusse

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00129.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

This paper presents the results of exploratory surveys which describe the behavior of the buyer and consumer of over‐the‐counter (OTC) drugs. The results are summarized in a simple decision model which describes the information search process under various conditions of symptom severity, user satisfaction and brand familiarity. Implications are discussed for regulating problem consumption. In particular, advertising and labeling regulations seem unlikely to reduce patterns of heavy usage observed in the research. Problems arising from the self medication process must be examined in a broader context of health care behav

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00130.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

It has been reported that the “large economy” size is not always really the best buy. Prices per unit in large size packages frequently are greater than those for smaller sized ones. These differences have been labeled quantity surcharges. The purpose of this research was to determine how frequently quantity surcharges exist in grocery stores. It was found that 33.8 percent of the brands examined were priced at a quantity surcha

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00131.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY

摘要:

This study investigated differences in prices of refrigerators among 5 different types of retailers in 11 different major U.S. cities. Significant differences in price among retailers were found with appliance stores and furniture stores offering the lowest prices. Discount department stores quoted lower prices than did conventional department stores. Some cities had lower average prices than others. There were considerable variations in price among all classes of retailers and among all cities. Dealers that serviced appliances quoted prices similar to those quoted by dealers that did not service appliances. Prices did not vary by the size of the store.

ISSN:0022-0078    

DOI:10.1111/j.1745-6606.1979.tb00132.x

出版商:Blackwell Publishing Ltd    

年代:1979

数据来源: WILEY