ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00462.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

THE DIGITAL WORLD flattens hierarchy, empowers individuals, and enables networks of those previously unconnected to interact. In this context, a rigid, monolithic identity is impossible. In its place, John Waters posits the “zig zag identity,” an organizational profile hallmarked by values and principles that guide creativity along pathways that balance the corporate message with personal expression. Recent work forThe Wall Street Journaland Dow Jones illustrates the isomorphic design strategy that emerges from what Waters dubs “soft cont

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00463.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

AMID THE FANFARE OF WEB SITES and other digital environments, Alan Siegel reminds companies, now more than ever, to always “speak with clarity, cohesion, and resonance.” The opportunity offered by technology is that the “corporate voice” can now become the corporate conversation—an “inner voice” for exchanging information within an organization, and a “window into a company” that lets outsiders participate in the dialogue. As models for success, Siegel offers examples and guidelines for navigating this dynamic i

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00464.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

THIS IS THE STORY OF HOW IBM grew up on the Web. Billie Harber, Randall Hensley Lee Green, and Lori Neumann weave an enlightening narrative, rich with examples. They explain how Big Blue uses its site to enhance perceptions of the company as accessible, up‐to‐date, and responsive. They delve into technical problems. And they examine how design becomes a framework for structuring and navigating through thousands of pages of information that comes from around the gl

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00465.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

AS MANAGERS DEAL WITH IDENTITY in a digital world, having data available online is merely a facet of a much larger challenge. Kevin Coffel focuses decision maker's attention on the notion of “information asset management”—strategies for linking a broad base of corporate facts, figures, images, documents, and other resources in ways that allow people to design and deliver powerful, consistent, and often highly personalized organizational messages across a wide range of

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00466.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

IDENTITY HAS MATURED and is changing still. The recent shift from corporate identity to brands is set to shift again. Interests themselves are becoming paramount, with savvy companies seeking to align their messages around a network of intrinsically compelling activities and ideas. Doblin Group believes this is a whole new identity era, and introduces the notion of “WebArenas” to illustr

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00467.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

THE STRATEGY WAS to enrich Microsoft's identity by amplifying it within an important support product—a database of hardware, software, and service providers aligned with Microsoft. Figuring out how to navigate through over 4,000 entries was one problem. For Dale Carlson and his group, however, the central concern was how to develop a graphic interface that clearly presented the information and information pathways while simultaneously reinforcing Microsoft's identity and key corporate message

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00468.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

IN A DIGITAL WORLD, is traditional store‐based retailing a thing of the past? Anthony Parsons responds “No,” but goes on to suggest, using a case study featuring London's Selfridges department store, the blend of on‐line, catalogue, boutique, and anchor‐store lifestyle experiences successful retailers will need to design as facets of multi‐dimensional identities to ensure shoppers stay interested and keep

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00469.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

A WEB SITE—EVERY ORGANIZATION NEEDS ONE. But what criteria should shape the design of these digital forums? Managers from IBM, Sun Microsystems, and Texas Instruments got together at the Art Center College of Design for a workshop on the topic, and Ted Shida here reports how their efforts helped reveal the objectives, strategies, features, and functions involved in the design of these interactive identity venue

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00470.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY

摘要:

IDENTITY HAS MOVED from the realm of images and messages to the design of experiences and interactive communications. In this kinetic environment, Robert Swinehart predicts that design managers will act as coaches, nurturing a “system of marks”—a virtual identity—that maintains the integrity of an organization's culture and values while responding to the immediate and idiosyncratic understanding of identity as they emerge in the personal experiences of those both inside and outside the corp

ISSN:1045-7194    

DOI:10.1111/j.1948-7169.1996.tb00471.x

出版商:Blackwell Publishing Ltd    

年代:1996

数据来源: WILEY