摘要:

Female grocery shoppers were segmented using cluster analysis; subsequently, segment profiles were developed using discriminant analysis. Identified shopper segments were found to distinguish clearly between various money‐saving tactics and to rely on such tactics to varying degrees. Also, they were found to differ in terms of preference, behavioural and demographic characteristic

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00032.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

Perception of time differs across cultures. As time perception is a critical component of consumer decision making, awareness of such differences is a key to successful cross‐cultural marketing. Mistakes in international marketing efforts are frequently traceable to ethnocentric cultural assumptions. No culture's perception of time is ‘right’, but there can be a tendency to impose such assumptions without cultural self‐awareness. Time perception differences in four cultures are examined: Anglo, Hispanic, Eastern and Arabic. Implications for marketing efforts due to these cross‐cultural differences a

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00033.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

While the nature of consumer‐need acknowledgement has received some attention in recent years, the topic still remains relatively unexplored by consumer scientists and under‐utilized by practitioners. This study focuses on the first stage of the consumer‐decision process (problem recognition) and develops scales for measuring style of need perception for several product categories. Furthermore, an attempt is made to determine whether one's problem recognition style (PRS) is similar across product categories or if it is more need specific. Evidence here indicates strongly that PRS, which people develop, are need specific although similarities may exist between related product categ

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00034.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

This study employs a selectivity model to account for the simultaneity existing between determinations of tenure status and level of spending. Important socio‐economic characteristics affecting housing tenure were identified. Results indicate that income had a more important effect on the housing expenditures of renters than owners at a lower household income level. The race of the household head had a significant effect on variations in housing expenditures for owners but not for renters, suggesting that race may be a more important factor in owner‐occupant than in renter‐occupant housing.While household size may be an important factor in a family's decision‐making in terms of buying a home, it is suggested that once tenure status is selected family size had no significant impacts on housing expenditures. Similarly, married couples were most likely to own their own homes than were other household types; however, married households did not spend more or less than other types of households on either owned or rented accommodation. Furthermore, the analysis suggests that in assessing empirical results, attention should be given to meaningful interpretation of estimated selectivity effects as well as to testing for occurrence of selectivi

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00035.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

A survey was sent to a group of households selected at random in six counties to identify financial events and coping strategies of households in the current economic climate. The purpose of the study was to provide information on the occurrence of major financial events and coping strategies to be used in the development of outreach educational programmes in the financial area. Additionally, information was obtained on the types of financial information the respondents would find helpful as well as preferred delivery methods. The inability to save money was a problem for the majority of households, with job‐related events such as losing a job causing the most financial difficulty for the households. Many of the households indicated a desire for information on investments, retirement planning, estates and wills. It was clear from the findings that the methodologies used to teach financial information need to be geared towards learning at hom

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00036.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

Mature female consumers are an affluent market segment often ignored by retailers. This study examines the relationship between importance of selected store attributes (such as location and price) and lifestyle characteristics. The results indicate that certain lifestyle characteristics are related to the importance placed on store attributes.

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00037.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

摘要:

Eliminating the criticism levelled towards customer service in retail firms is a current consumer/marketing issue. Customer satisfaction encompasses factors such as sales service and first impression. Research focusing on variables pertaining to emotional labour has the potential of increasing sales productivity and consumer satisfaction. This study represents an exploratory attempt to determine if relationships exists between customer appearance and first impressions and sales service. Results of the study suggest that the potential exists for apparel to influence sales associate customer evaluations as a positive association was found between sales service and first impression.

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00038.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY

ISSN:0309-3891    

DOI:10.1111/j.1470-6431.1990.tb00039.x

出版商:Blackwell Publishing Ltd    

年代:1990

数据来源: WILEY