ISSN:1464-0325    

DOI:10.1049/em:19920001

出版商:IEE    

年代:1992

数据来源: IET

ISSN:1464-0325    

DOI:10.1049/em:19920004

出版商:IEE    

年代:1992

数据来源: IET

摘要:

The UK has a strong and growing service sector, much of which is oriented around activities concerning electrical engineers. Marketing a service has special attributes: there is no product at the point of sale, service is delivered by people, customer attention and interest is needed to retain customers. Service companies need to focus on the requirements of their customers. Customer orientation means ensuring that the service delivered meets the customer's needs, and this leads to defining service standards and measuring performance of the delivery. Management control of delivery is important to success, not least because image is not created but is primarily determined by the customer's experience of the service. Approaches to identifying markets and market planning are suggested.

ISSN:1464-0325    

DOI:10.1049/em:19920005

出版商:IEE    

年代:1992

数据来源: IET

摘要:

This article draws attention to the demise of British manufacturing and stresses the importance of design. It makes clear that unless there is a change in attitude to the role of the professional engineer Britain's manufacturing base will continue to decline with markets steadily being lost to countries with a better motivated workforce. Part 1 was published in December 1991. Part 3 of the article will be published in the April 1992 issue of the Journal.

ISSN:1464-0325    

DOI:10.1049/em:19920006

出版商:IEE    

年代:1992

数据来源: IET

摘要:

Time passes, quickly. This article looks at the basics of personal time management and describes how the manager can assume control of this basic resource.

ISSN:1464-0325    

DOI:10.1049/em:19920007

出版商:IEE    

年代:1992

数据来源: IET

摘要:

One of the major challenges for companies in the 1990s and beyond is the shift in focus from product innovation to ‘total customer satisfaction’.

ISSN:1464-0325    

DOI:10.1049/em:19920010

出版商:IEE    

年代:1992

数据来源: IET

摘要:

As Managing Director of Lucas Applied Technology Ltd., Dr. John Parnaby is at the sharp end of the industrial demand to improve manufacturing efficiency and to keep ahead of the international competition. As he told Glenis Moore in a recent interview, he believes that aspiring senior managers should obtain a wide range of experience in both industry and academia as well as being prepared to get involved in the minute detail of a project.

ISSN:1464-0325    

DOI:10.1049/em:19920011

出版商:IEE    

年代:1992

数据来源: IET