Book reviews in this article:Consumer Product Development. By RoderickWhiteMarketing New Industrial Products. By MichaelJ. BakerEffective Marketing logistic. By GrahamBuxtonLegal Aspects of Marketing. By JohnLivermoreOfensive Marketing. By J. H. DavidsonEconomics and Transport Polig. By K. W. Gwilliamand P. J. MackieThe Management of Urban Public Transport. By P. J. Hovell, W. H. Jonesand A. J. Moran