Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco
作者:
C. P. Rosson,
M. D. Hammig,
J. W. Jones,
期刊:
Agribusiness
(WILEY Available online 1986)
卷期:
Volume 2,
issue 1
页码: 33-42
ISSN:0742-4477
年代: 1986
DOI:10.1002/1520-6297(198621)2:1<33::AID-AGR2720020104>3.0.CO;2-J
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractUS exports of apples, poultry, and unmanufactured tobacco were analyzed using regression techniques to determine their responsiveness to foreign market development expenditures. It was determined that apple and tobacco exports were responsive, while poultry exports were not. Marginal returns to an additional dollar of export promotion for apples and tobacco were $60 and 31, respectively. Results indicated that response to poultry promotion was not different from zero. This is likely due to aggregation of data which does not permit isolating impacts of specific promotional efforts.
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