SUMMARYMinimum‐wage, maximum hours legislation constrains employers in the hours of work they offer weekly to employees. Implications of this standardized work week are discussed here in the context of theories of the allocation of time. Some confounding of the effects due to income differences in such theories is shown to be possible because the value of consumers’ time is no longer indicated by their wage rates. Retail organization and service industries also can be expected to adjust to the differences in time value. Possible welfare bases for the standardized work week are no