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INCREASED SALES AND THEFTS OF CANDY AS A FUNCTION OF SALES PROMOTION ACTIVITIES: PRELIMINARY FINDINGS

 

作者: Ned Carter,   Angeli Kindstedt,   Lennart Melin,  

 

期刊: Journal of Applied Behavior Analysis  （WILEY Available online 1995）
卷期: Volume 28, issue 1  

页码: 81-82

 

ISSN:0021-8855

 

年代: 1995

 

DOI:10.1901/jaba.1995.28-81

 

出版商: Blackwell Publishing Ltd

 

关键词: business problems;consumer behavior;theft;stimulus control;side effects

 

数据来源: WILEY

 

摘要:

We used an A‐B‐A design to evaluate the effects of two commonly used promotional activities—price reduction and increased exposure, in combination and separately—on sales and thefts of candy at a grocery store. The combination of activities and the increased exposure condition produced the greatest increases in sales. The combination of activities was also associated with the greatest increase in

 

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