Asocial control model of rape proposes that there are societal mechanisms including rape in place to maintain the power imbalance between males and females. One of the forces that perpetuates the problem of rape is traditional gender‐role socialization. A gender‐role model of rape characterizes males as aggressive initiators of sexual activity and women as passive participants. Research has established a link between extreme adherence to a male gender role and experience with sexual aggression; it has been proposed that females learn attitudes about sexuality that might negatively influence their sexual experiences as well, but there is little research to support such a proposal. In the present study,“hyperfeminine”women were hypothesized to indicate particular traditional attitudes and beliefs regarding the rights and roles of women that would have implications for male‐female relationships. The development of a scale to measure hyperfemininity is reported, and several studies are presented that provide initial evidence that the Hyperfemininity scale is both valid and reliable. Hyperfemininity was found to be associated with attitudes supportive of a traditional feminine gender role; these attitudes, in turn, were found to be related to adversarial sexual attitudes and traditional feminine achievement ideals. The possible origins of hyperfeminine attitudes and their role in helping to institutionalize the problem of rape are discussed.