The role and importance of insight to the change process has been debated for many years. Strategists have given a significant amount of attention to discrediting insight and in the process have not considered its strategic advantages. This article will clarify the role of insight in strategic therapy and make distinctions between therapist‐ascribed meaning (reframing) and interpretation, as well as client‐ascribed meaning and insight. It will be argued that insight‐oriented and strategic therapists share much in common and that insight, perhaps contrary to the current view, indeed has a role in the practice of strategic th