CONCEPTS, THEORY, AND TECHNIQUE
作者:
W. J. Abernathy,
N. Baloff,
期刊:
Decision Sciences
(WILEY Available online 1973)
卷期:
Volume 4,
issue 1
页码: 1-20
ISSN:0011-7315
年代: 1973
DOI:10.1111/j.1540-5915.1973.tb01700.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
AbstractThe problem of maintaining a balance between production output and demand growth during new product introductions is analyzed. In many cases, the introduction of a new product results in both rapid demand growth and significant changes in the production rate through‐out the startup period, during which productivity and product output increase significantly. It is demonstrated that, if these two phenomena are not estimated and used as a basis of closely coordinated planning between production and marketing, very large costs can be incurred – either lost sales and potential introduction failure related to stock out conditions caused by “underproduction” or excess inventory holding, obsolescence and opportunity costs when an over production imbalance occurs. Following a description of the problem examples are used to illustrate the benefits of increasing rigor in the joint planning of new product introductions. Finally, a general methodology based upon an heuristic pattern search algorithm is employed to provide an optimal solution to a multivariate planning
点击下载:
PDF
(814KB)
返 回