Spending advertising money, simon broadbent, spending advertising money (3rd edition), business books, london, 1979. pp. XII+381. Hardback £8.95; paperback £4.95

 

作者: W. Duncan Reekie,  

 

期刊: Managerial and Decision Economics  （WILEY Available online 1980）
卷期: Volume 1, issue 1  

页码: 48-48

 

ISSN:0143-6570

 

年代: 1980

 

DOI:10.1002/mde.4090010113

 

出版商: John Wiley&Sons, Ltd.

 

数据来源: WILEY

 

 

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