首页   按字顺浏览 期刊浏览 卷期浏览 Convincing growers to fund cooperative marketing activities: Insights from the New York...
Convincing growers to fund cooperative marketing activities: Insights from the New York wine grape industry

 

作者: Linda Robinson,   Donald Lifton,  

 

期刊: Agribusiness  （WILEY Available online 1993）
卷期: Volume 9, issue 1  

页码: 65-76

 

ISSN:0742-4477

 

年代: 1993

 

DOI:10.1002/1520-6297(199301)9:1<65::AID-AGR2720090107>3.0.CO;2-4

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

摘要:

AbstractThe voting patterns among New York State wine grape growers are described to determine why a referendum to create a marketing order failed to reach a needed 65% threshold of support. Data analysis suggests that a crucial portion of the electorate, non‐networked voters, disproportionately opposed the tax. Social marketing techniques might be helpful in future efforts to pass a marketing order referendum. © 1993 John Wiley&Sons, I

 

点击下载:  PDF (663KB)



返 回