Association Between Market Price and Seller/Market Characteristics
作者:
LOREN V. GEISTFELD,
ROSEMARY J. KEY,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1991)
卷期:
Volume 25,
issue 1
页码: 57-67
ISSN:0022-0078
年代: 1991
DOI:10.1111/j.1745-6606.1991.tb00280.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
The extensive literature examining association between price and quality has generally not addressed the effect of seller/market characteristics on the association. This study is a first effort to explore the influence of seller/market characteristics on product price. One‐third of seller/market characteristics examined were found to significantly affect market price. This suggests that, when examining association between price and quality in a specific market, seller/market characteristics should be considere
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