The Maisin women of northeastern Papua New Guinea are among the last coastal Papuans to tattoo their faces. This article first describes the techniques and social process of Maisin tattooing. We then examine the resilience of the custom in light of changes in puberty rites and notions of gender. We argue that these contexts have lost their cultural salience as a result of the Maisins' incorporation into the larger Papua New Guinea society. Tattooing has acquired new significance as a marker of cultural identity in a multicultural setting and as a sign of the Maisin people's commercial success as makers of indigenous art.