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作者:

 

期刊: Creativity and Innovation Management  （WILEY Available online 1996）
卷期: Volume 5, issue 1  

页码: 82-84

 

ISSN:0963-1690

 

年代: 1996

 

DOI:10.1111/j.1467-8691.1996.tb00244.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

Lynn B. Upshaw, (1995),Building Brand Identity, A Strategy for Success in a Hostile MarketplaceManu de Bruyn&Roger de Bruyn, (1995),Creativiteit, Alfa‐Omega, Visie‐

 

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