Health care is currently undergoing important changes characterised by waning confidence in the biomedical disease model, and increased acceptance of the multifactorial involvement in health of biological, behavioural, and social variables. These changes will create increased demands for psychological expertise, and new opportunities for psychologists. The present analysis of the role of psychology in health care suggests that theindirectapplication of psychological knowledge by nonpsychologist health practitioners is likely to make a greater contribution to public health and well‐being than the contribution of psychologists involved in direct service deliver