The Effects of Consumer Education on Consumer Search
作者:
JANET FAST,
RICHARD E. VOSBURGH,
WILLIAM R. FRISBEE,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1989)
卷期:
Volume 23,
issue 1
页码: 65-90
ISSN:0022-0078
年代: 1989
DOI:10.1111/j.1745-6606.1989.tb00236.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This paper reports the results of an empirical investigation of the relationship between selected consumer and marketplace characteristics—focusing on participation in consumer education activities—and consumers’ prepurchase information search behavior. A need exists for further study of the counteractive effects that consumer education is likely to have with respect to preferences for search and to the efficiency with which consumers conduct s
点击下载:
PDF
(1330KB)
返 回