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REPLICATION OF A CHOICE MODEL

 

作者: John L. Stanton,   Jeffrey A. Lowenhar,   Eric Shaw,  

 

期刊: Decision Sciences  （WILEY Available online 1978）
卷期: Volume 9, issue 1  

页码: 120-128

 

ISSN:0011-7315

 

年代: 1978

 

DOI:10.1111/j.1540-5915.1978.tb01371.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

ABSTRACTThis study provides an operational replication of a proposed multiattribute choice model. The necessity of replication in the decision sciences in general and in consumer behavior in particular is discussed. Several alternative forms of multiattribute choice models are considered. Results are supportive of earlier efforts in this area.

 

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