Determining the Consumer Information Content of Newspapers: A Proposed Analytical Framework and Illustrative Application
作者:
RADAR HAYES,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1989)
卷期:
Volume 23,
issue 1
页码: 127-144
ISSN:0022-0078
年代: 1989
DOI:10.1111/j.1745-6606.1989.tb00239.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
A categorical framework and methods to estimate the attention devoted to delineated categories of consumer news are developed. The framework's empirical application is illustrated in an exploratory examination of 53 issues ofUSA Todaypublished in late 1985. Content analysis is used as a “communicator analysis’ to investigate content as direct evidence about news producers rather than news receivers. The news organization's perceptions of the newsworthiness of consumer news categories are analyzed. Applications of the categorical framework for consumer research are discus
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