The Potential, Power, and Challenges of Identity in Digital Communications:A Case Study of Microsoft Info Source
作者:
Dale Carlson,
期刊:
Design Management Journal (Former Series)
(WILEY Available online 1996)
卷期:
Volume 7,
issue 1
页码: 47-50
ISSN:1045-7194
年代: 1996
DOI:10.1111/j.1948-7169.1996.tb00468.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
THE STRATEGY WAS to enrich Microsoft's identity by amplifying it within an important support product—a database of hardware, software, and service providers aligned with Microsoft. Figuring out how to navigate through over 4,000 entries was one problem. For Dale Carlson and his group, however, the central concern was how to develop a graphic interface that clearly presented the information and information pathways while simultaneously reinforcing Microsoft's identity and key corporate message
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