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Product-line administration in hospitals

 

作者: Robin MacStravic,  

 

期刊: Health Care Management Review  (OVID Available online 1986)
卷期: Volume 11, issue 2  

页码: 35-43

 

ISSN:0361-6274

 

年代: 1986

 

出版商: OVID

 

数据来源: OVID

 

摘要:

While a great deal of discussion has centered on product-line planning and management, product-line marketing may be even more important. Defining its market increases the hospital's ability to achieve its mission, improve its vitality, and attract medical staff. By focusing on specific programs or products, the hospital may be able to develop “centers of excellence” that attract patients and referrals from a wide area.

 

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