Food Advertising and the Nation's Diet: What are the Real Issues?
作者:
Paul Feldwick,
期刊:
Business Strategy Review
(WILEY Available online 1995)
卷期:
Volume 6,
issue 1
页码: 61-69
ISSN:0955-6419
年代: 1995
DOI:10.1111/j.1467-8616.1995.tb00172.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Recent calls for tighter restrictions on food advertising to children have provoked a justified response, arguing that advertising has a relatively trivial effect on children's diet. But the need to put this case should not make us forget the evidence that advertising may have some influence on overall eating patterns, nor the responsibility that food manufacturers and retailers have towards the long‐term well‐being of their custom
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