This paper attempts to illustrate the flexibility inherent in many currently archived survey data sets by suggesting how one particular data set—the Ginzberg‐Yohalem Survey of Educated Women—originally collected for a different purpose, might be analyzed to address some major themes of interest to social psychologists today, including: (1) person‐situation interaction; (2) attitudes and behavior; (3) attribution theory; (4) helping behavior; and (5) social motivation. After noting a few methodological problems that limit the use of these data, including establishing an appropriate “cohort‐defining event” and measurement interval (“causal lag”) and the problem of panel attrition, the potential relevance of these data to each of these social psychological issues is illustrated by describing both specific analyses that might be conducted using variables from this survey and a number of others that cannot be done due to particular featu