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Organizational control and the status of marketing in multihospital systems

 

作者: Lewis Tucker,   Roger Zaremba,  

 

期刊: Health Care Management Review  （OVID Available online 1991）
卷期: Volume 16, issue 1  

页码: 41-56

 

ISSN:0361-6274

 

年代: 1991

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Research on organizational control and multihospital systems has focused on operational and performance characteristics. Little attention has been directed to the role of marketing as an operational strategy. This article examines the practice of marketing across interorganizational types and develops comparative profiles.

 

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